Paytm launching “Paytm First” a premium loyalty program like Amazon and Flipkart


Mobile wallet company Paytm will launch a premium subscription-based rewards and loyalty program called Paytm First for its users. The programme offers benefits across various categories like food, travel, entertainment and aims to take on the likes of Amazon Prime and Flipkart Plus.

Paytm First
Paytm First

This includes Zomato Gold membership, Annual Gaana membership, Annual Sony Liv subscription, ViU Premium, Eros Now Annual membership, Wynk Music Annual membership, Uber (benefits up to Rs 6000), Uber Eats (benefits up to Rs 2400) and many more exciting partner offers worth more than Rs. 12,000.

Paytm have price “Paytm First” at Rs 750 annually with an inaugural cashback worth Rs 100 for a limited time. Your effective price will be Rs.650 for 1st year. Paytm First customers will enjoy a wide range of exclusive benefits from leading partnered brands for the entire year.

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Additionally, “Paytm First” customers will also get over Rs. 1500 cashback including Rs 100 cash back on movie ticket booking each month. There would also be exclusive offers for shopping on Paytm Mall with unlimited free and priority shipping, in addition, to access to priority 24×7 customer care as well.


“We are very excited to launch our exclusive loyalty program “Paytm First” with sought after rewards and benefits spanning across video and music streaming, food and travel, shopping and lifestyle. We are happy to have partnered with leading players from their respective verticals during the initial launch phase itself and we will continue to expand the “Paytm First” program with more benefits and value to our customers.” said Deepak Abbot, Sr. Vice President Paytm.


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Paytm First customers loyalty programme will be made open to all Android app users by the end of March 5, Deepak Abbot, Senior Vice President, Paytm revealed. As for the iOS app, users can expect a release on March 6.

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